The firm's library.
AI search playbooks, lead-gen field notes from PNW trades, and the engineering side of running an AI marketing system. Twenty-five posts, updated as engagements close.
- REV-ENG / LIB01AI SEARCH May 2026
How to Get Cited in ChatGPT: A Local Business Playbook
ChatGPT now answers "best business in [city]" queries with three named companies. Here's how a local services business actually becomes one of those names.
Playbook · 12 min read READ → - REV-ENG / LIB02AI SEARCH May 2026
How to Rank in AI Overviews for Local Services
A 2026 playbook for getting your local services business cited in Google AI Overviews. Schema, structured answers, and the mechanics behind the citation.
Playbook · 11 min read READ → - REV-ENG / LIB03AI SEARCH May 2026
AI Search for Trades Businesses: A Category Primer
How AI search works for trades contractors in the Pacific Northwest. What ChatGPT, Perplexity, and Google AI Overviews see, and how to be visible.
Primer · 10 min read READ → - REV-ENG / LIB04AI SEARCH May 2026
AI Search vs Google Ads for Local Trades
When AI search optimization beats Google Ads for local trades contractors in Portland, Seattle, and the PNW. Cost-per-lead math you can run.
Comparison · 9 min read READ → - REV-ENG / LIB05AI SEARCH April 2026
How we audit a site for LLM citations
The exact prompts, queries, and benchmarks we run on day one of every engagement. Steal the whole workflow.
How-to · 6 min read READ → - REV-ENG / LIB0606 / LIBRARY
AI SEO is the new SEO
ESSAYAI SEARCH April 2026AI SEO is the new SEO
The buyer now asks ChatGPT before Google. Here's how the ranking problem changed, what "answer engine optimization" really is, and why the old playbook still matters.
Thesis · 8 min read READ → - REV-ENG / LIB07AI SEARCH May 2026
Schema Markup for Trades Businesses: The Complete Guide
Complete schema markup guide for HVAC, plumbing, electrical, and roofing contractors. The exact JSON-LD blocks that get you cited.
Technical · 14 min read READ → - REV-ENG / LIB08TRADES LEADS May 2026
How to Get More HVAC Leads in the Pacific Northwest
Real lead-generation playbook for HVAC contractors in Portland, Seattle, Bend, Eugene. What works, what wastes money, what scales.
Lead-gen · 11 min read READ → - REV-ENG / LIB09TRADES LEADS May 2026
How to Get More Plumbing Leads in the Pacific Northwest
Lead-generation playbook for plumbing contractors in Portland, Seattle, Bend, Eugene. Real numbers, real channels, no fluff.
Lead-gen · 10 min read READ → - REV-ENG / LIB10TRADES LEADS May 2026
How to Get More Electrical Leads in the Pacific Northwest
Lead generation playbook for electrical contractors in Portland, Seattle, Bend, Eugene, and across the PNW.
Lead-gen · 10 min read READ → - REV-ENG / LIB11TRADES LEADS May 2026
How to Get More Roofing Leads in the Pacific Northwest
Lead-generation playbook for roofing contractors in Portland, Seattle, and the PNW. Storm-season cadence, GBP, and AI search.
Lead-gen · 10 min read READ → - REV-ENG / LIB1212 / LIBRARY
Why Angi Leads Stopped Working for PNW Trades
ESSAYTRADES LEADS May 2026Why Angi Leads Stopped Working for PNW Trades
Angi and HomeAdvisor leads aren't converting like they used to for PNW trades contractors. What changed, and where the budget should go instead.
Field notes · 8 min read READ → - REV-ENG / LIB13PLAYBOOKS May 2026
AI SEO for HVAC Contractors: 90-Day Playbook
Get cited by ChatGPT and Google AI Overviews for HVAC queries in 90 days. Step-by-step playbook for HVAC contractors in the PNW.
90-Day Playbook · 12 min read READ → - REV-ENG / LIB14PLAYBOOKS May 2026
AI SEO for Plumbing Contractors: A 90-Day Playbook
A 90-day AI SEO playbook for plumbing contractors in the Pacific Northwest. Get cited by ChatGPT, win local AI Overviews.
90-Day Playbook · 12 min read READ → - REV-ENG / LIB15PLAYBOOKS May 2026
AI SEO for Electrical Contractors: A 90-Day Playbook
A 90-day AI SEO playbook for electrical contractors in the Pacific Northwest. Get cited by ChatGPT, rank in AI Overviews.
90-Day Playbook · 12 min read READ → - REV-ENG / LIB16PLAYBOOKS May 2026
AI SEO for Roofing Contractors: A 90-Day Playbook
A 90-day AI SEO playbook for roofing contractors in the Pacific Northwest. Get cited by ChatGPT, rank in AI Overviews.
90-Day Playbook · 12 min read READ → - REV-ENG / LIB17PLAYBOOKS June 2026
AI SEO for Solar Contractors: A 90-Day Playbook
A 90-day AI SEO playbook for solar contractors in the PNW. Federal ITC, state incentives, battery storage, and the schema that gets you cited.
90-Day Playbook · 12 min read READ → - REV-ENG / LIB17PLAYBOOKS May 2026
Google Business Profile for HVAC: 2026 Playbook
How HVAC contractors in Portland, Seattle, and across the PNW should optimize Google Business Profile in 2026. Real tactics, no fluff.
Playbook · 10 min read READ → - REV-ENG / LIB18PLAYBOOKS May 2026
Heat Pump Rebates in Oregon: HVAC Marketing Playbook
How Oregon HVAC contractors turn heat pump rebates into a lead-generation engine. State + federal incentives wired into outbound.
Local market · 9 min read READ → - REV-ENG / LIB1919 / LIBRARYESSAYPLAYBOOKS May 2026
Heat Pump Rebates in Washington: HVAC Marketing Playbook
How Washington HVAC contractors turn heat pump rebates into leads. HEEHRA, PSE, and federal credits as a customer acquisition lever.
Local market · 9 min read READ → - REV-ENG / LIB20SYSTEMS April 2026
The AI tools we use to run a B2B marketing system
Twenty-seven tools, ranked by how many times they pay back their monthly cost. The ones we swear by, the ones we quietly pay for, the ones we cancelled.
Stack report · 10 min read READ → - REV-ENG / LIB2121 / LIBRARY
Why marketing is now an engineering problem
ESSAYSYSTEMS April 2026Why marketing is now an engineering problem
The shift from campaigns to systems. What it means when your content pipeline, your outbound, and your lifecycle all run as code.
Essay · 10 min read READ → - REV-ENG / LIB22SYSTEMS April 2026
Build or buy your AI SDR
The market tells you to buy. The math rarely agrees. A blunt breakdown of the three cost surfaces nobody includes in the pitch deck.
Playbook · 9 min read READ → - REV-ENG / LIB23SYSTEMS April 2026
Building your first revenue agent
From a blank repo to a production agent that researches accounts, drafts first-touch emails, and logs outcomes to the CRM.
Walkthrough · 13 min read READ → - REV-ENG / LIB24SYSTEMS April 2026
What makes an agent production-ready
Eleven checkpoints that separate demo-ware from something a founder can trust at 2am. The list we grade our own work against.
Field notes · 8 min read READ → - REV-ENG / LIB25SYSTEMS April 2026
Why we build on Claude, GPT, and open-source
Three models, three different jobs. How we route work across Anthropic, OpenAI, and open-source. Betting on a single provider kills durability.
Principles · 9 min read READ →
Already know what you want automated?
Book the thirty-minute audit instead. We'll scope it, price it, and begin the work.
- Free
- No deck
- Written scope in 48 hrs