The firm's library.
Long-form writing on AI agents, the tool stack we run, and the engineering shift happening inside B2B marketing. Ten posts, updated as engagements close.
- REV-ENG / LIB01AI AGENTS April 2026
The B2B AI agent stack in 2026
Five layers, one real system. The reference architecture we wire up for every revenue engagement — from signal capture to compounding feedback.
Thesis · 11 min read READ → - REV-ENG / LIB02AI AGENTS April 2026
Build or buy your AI SDR
The market tells you to buy. The math rarely agrees. A blunt breakdown of the three cost surfaces nobody includes in the pitch deck.
Playbook · 9 min read READ → - REV-ENG / LIB03AI AGENTS April 2026
Building your first revenue agent: a technical walkthrough
From a blank repo to a production agent that researches accounts, drafts first-touch emails, and logs outcomes to the CRM. Real code, real wiring.
Walkthrough · 13 min read READ → - REV-ENG / LIB04AI AGENTS April 2026
What makes an agent actually production-ready
Eleven checkpoints that separate demo-ware from something a founder can trust at 2am. The list we grade our own work against before anyone else sees it.
Field notes · 8 min read READ → - REV-ENG / LIB05AI TOOLS April 2026
The AI tools we use to run a B2B marketing system
Twenty-seven tools, ranked by how many times they pay back their monthly cost. The ones we swear by, the ones we quietly pay for, and the ones we cancelled.
Stack report · 10 min read READ → - REV-ENG / LIB06AI TOOLS April 2026
Why we build on Claude, GPT, and open-source
Three models, three different jobs. How we route work across Anthropic, OpenAI, and open-source — and why betting on a single provider kills durability.
Principles · 9 min read READ → - REV-ENG / LIB07AI TOOLS April 2026
The research-to-outreach loop: a tool architecture
The wiring diagram of our core outbound system. What runs where, which data moves between tools, and the one shared primitive that makes the loop compound.
Architecture · 12 min read READ → - REV-ENG / LIB0808 / LIBRARY
Why marketing is now an engineering problem
ESSAYB2B REVENUE April 2026Why marketing is now an engineering problem
The shift from campaigns to systems. What it means when your content pipeline, your outbound, and your lifecycle all run as code — and why the old marketing org chart breaks.
Essay · 10 min read READ → - REV-ENG / LIB09B2B REVENUE April 2026
AI SEO is the new SEO — here's what that actually means
The buyer now asks ChatGPT before Google. Here's how the ranking problem changed, what "answer engine optimization" really is, and why the old playbook still matters.
Thesis · 8 min read READ → - REV-ENG / LIB10B2B REVENUE April 2026
How we audit a site for LLM citations
The exact prompts, queries, and benchmarks we run on day one of every engagement. Steal the whole workflow.
How-to · 6 min read READ →
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