Free tools for founders who'd rather ship it themselves.
The primer you need, the checklist you can run on your own site this afternoon, and the writing we've been shipping along the way. All ungated.
The AI SEO & AEO primer
Plain-English definitions for the terms founders hear at board meetings — AEO, LLM citations, programmatic SEO, agentic workflows — plus the links to go deeper.
- —12 terms, 2 minutes each
- —Linked to source material
The free AI SEO audit
The same thirty-point checklist we run on every new engagement. Technical, content, and LLM-citation readiness. Ungated. No email required.
- —Run it in a single afternoon
- —Uses tools you already have
What we've been shipping.
Essays on AI SEO, outbound, and the shape of B2B marketing when the humans stop being the bottleneck.
All writing →- Thesis · 8 min read
AI SEO is the new SEO — here's what that actually means
The buyer now asks ChatGPT before Google. Here's how the ranking problem changed, what "answer engine optimization" really is, and why the old playbook still matters.
- How-to · 6 min read
How we audit a site for LLM citations
The exact prompts, queries, and benchmarks we run on day one of every engagement. Steal the whole workflow.
More resources, shipping soon.
Templates, prompts, and playbooks we use on client engagements — cleaned up and published as we finish each one.
Prompts & scaffolds
The exact prompts behind our research, writing, and qualification agents. Drop them into your stack.
Forthcoming
Engagement walkthroughs
Week-by-week writeups of how we scope, build, and hand off each service. Less theater, more working code.
Forthcoming
Open-source utilities
Small CLIs and scripts we've written for internal use — citation checkers, ICP enrichers, deliverability probes.
Forthcoming
We'll do a free audit before you download another checklist.
Thirty minutes. We'll look at your current stack and send a written recommendation within 48 hours — whether or not we're a fit.
- Free
- No deck
- Written scope in 48 hrs