Emergency calls go to whoever AI cites first.
Burst pipe at 11pm. Homeowner doesn't scroll Google — they ask ChatGPT or tap the AI Overview at the top of the page. They get three plumbers. We make sure you're one of them.
We'll run this for your city on the call.
On the audit call, we paste your top emergency query into ChatGPT and Perplexity. You watch them name three plumbers. We tell you why your competitors are in that list and you aren't — and what we'd change in the next 30 days.
Sample ChatGPT query — Portland
"24 hour plumber Portland for burst pipe"
Cited #1A competitor with FAQ schema on their emergency-service page.
Cited #2A franchise with structured "service + city" landing pages.
Cited #3A competitor whose GBP has weekly emergency-service posts.
Not citedMost local plumbers — including those with 200+ five-star reviews on Google.
Why most plumbing sites don't get cited.
Our audit of 50 plumbing websites across major US metros found the same 5 issues. None are about your reviews or your years in business — they're about how AI engines parse pages.
- Pattern 01
No direct-answer paragraph
Your service pages bury the lede. AI engines need a 60-80 word answer to "what does this business do" right under the headline. Most plumbing sites lead with company history instead.
- Pattern 02
No emergency-service FAQ schema
AI Overviews pull from FAQ schema. "How fast can you respond to a burst pipe?" "Do you charge a service fee for after-hours calls?" Most plumbing sites answer these in body copy, not schema, so AI can't surface them.
- Pattern 03
Missing service-specific pages
You do drain cleaning, water heater install, sewer repair, leak detection — and they're all on one /services page. AI engines can't cite a one-page list when someone asks for a specific service.
- Pattern 04
GBP doesn't show 24/7 status
Emergency-service plumbers should set GBP hours to "Open 24 hours." Most don't, so when someone asks ChatGPT "open right now," AI cites the competitor whose GBP says they are.
- Pattern 05
No commercial / B2B page
Property managers and GCs ask different questions than homeowners. "Plumbing contractor for property management" gets zero relevant results from most plumbing sites because there's no page targeting that buyer. That's where the recurring revenue is.
Two ways to run the engine for plumbing.
Pick the level that fits where you are. Pricing is on the audit call — depends on your size, service area, and whether you want commercial accounts on top of residential.
Tier 01 · Local Boost
For residential plumbers focused on the call volume
- Service-page rewrites for emergency, drain, water heater, sewer, leak detection
- GBP optimization for 24/7 emergency positioning
- FAQ + LocalBusiness + EmergencyService schema
- 1 blog post / month targeting an AI Overview query
- Monthly performance report
Tier 02 · Growth Engine
For plumbers adding commercial accounts
- Everything in Local Boost
- AI-driven outbound to property managers, builders, facilities
- 100 prospects sequenced / month, 5-touch cadence
- Commercial-buyer landing page + lead capture
- Weekly outbound review with Connor
- Quarterly strategy call
See where you're invisible to plumbing buyers right now.
Fifteen-minute audit, on Zoom. We pull your site, your Google Business Profile, and run live ChatGPT + Perplexity searches for emergency and service queries in your area. You see exactly where your competitors are getting cited and you aren't — and the three changes that move the needle in the next 30 days.
- Free
- No deck
- Written scope in 48 hrs